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Key Aspects of GPSR:

Covers all non-food consumer products sold in the EU, including those from third-party sellers outside the EU.

Applies to manufacturers, importers, distributors, and online marketplaces.

Companies must consider cybersecurity risks, AI-related dangers, and new consumer behaviour patterns.

Products must meet EU safety standards before being placed on the market.

Risk assessments must consider new factors, such as cybersecurity risks and vulnerabilities of specific user groups (children, elderly, disabled persons).

Requires manufacturers, importers, and distributors to improve product traceability and safety compliance.

Every product sold must have a responsible economic operator in the EU (importer, manufacturer, or authorized representative).

Products must be traceable, ensuring fast recalls if safety issues arise.

Companies must notify authorities and consumers quickly if a product is found unsafe.

Consumers should have the right to repair, replacement, or refund for recalled items.

Authorities can enforce stricter penalties for non-compliance.

Addresses safety concerns related to smart products, AI-powered devices, and cybersecurity.

Ensures continuous compliance with safety regulations as products evolve through software updates.

An Authorised Representative (AR) for the General Product Safety Regulation (GPSR) in the EU acts on behalf of a non-EU manufacturer to ensure compliance with EU product safety laws.

Their key responsibilities include:

  1. Ensuring Compliance – Verifying that the manufacturer has met all GPSR safety and conformity requirements.
  2. Holding Documentation – Keeping the technical documentation and EU Declaration of Conformity available for authorities.
  3. Cooperating with Authorities – Responding to market surveillance requests and facilitating corrective actions if needed.
  4. Product Safety & Traceability – Ensuring that importers and distributors receive correct product compliance information.
  5. Acting as a Contact Point – Being the official EU-based contact for product safety matters.

An AR does not replace the manufacturer’s legal responsibility but supports regulatory compliance within the EU market.